DW
Suff Syed

Suff Syed

Principal Design Director
Connected care
About

Suff Syed is a zero to one product leader who builds delightful products at the intersection of meaningful design and intelligent technology. In his current role at Microsoft, he is focused on designing new paradigms of interaction for computing in a world soon to be dominated by generative AI and LLMs. His favorite TV show is Ted Lasso and is a huge F1 buff who believes Lewis Hamilton is an eight time world champion (IYKYK).

Speaker's Sessions

100: The end of design: Rethinking our jobs with the advent of new LLM models

AI Skillsets
Overview

For the last two decades, we’ve seen an invisible decline in the ambition and impact of, as well as the trust in, design. All while new LLMs and AI breakthroughs are forcing a paradigm shift in our jobs. High-fidelity work can now be created quickly by these models, both democratizing design for the masses and replacing the need for entire creative teams. Join this talk to explore the fundamental rethinking needed around where Design as a craft goes from here.